martes, 19 de noviembre de 2019

Carlos Sentís, founder of the World Impact Alliance, will speak at the World Youth Forum in Egypt 2019

Extremely honored to announce my participation as speaker in the World Youth Forum in Egypt in December this year. 

With the participation of heads of states and government, prominent international figures and young leaders from around the world, it counts more than 5.000 attendees and it is a unique platform to discuss policy making and solutions to global challenges with focus in peace, development and entrepreneurship. 

Delighted to talk about enhancing peace initiatives and development, consolidating peace with neighboring countries and fostering Mediterranean Inter-Regional Cooperation in Addressing Security Challenges.

domingo, 17 de noviembre de 2019

Video recap of the World´s largest tourism influencer campaign: China Influencer Project - Henkuai - China Ministry of Culture and Tourism

Carlos Sentís public speaking, media engagements, corporate and institutional affairs video

Carlos Sentís workshop on the Healthcare industry in China for European Startups at Madrid Polytechnic University

Fantastic experience in this workshop for European healthcare startups in Madrid Polytechnic University as part of the European Commission Program on Healthcare innovation and internationalization. Thanks to te UPM for allowing me to share tools for market entry, risks and opportunities in the Health sector.

Carlos Sentís lecture on Breakthrough innovation at IE University

I share with you some images of my last lecture at IE University on Breakthrough innovation with my dear Ana Rumchinsky.

I started asking them the questions I believe should define who we are and every step we take in life: What is your biggest mission in life? What is your biggest ambition? What is the thing that would make you the proudest? The thing that you would regret not having done if you were about to die? What legacy do you want to create?

I know very well, from almost 10 years ago already, what the answer to that question is for me. I want to generate the biggest possible contribution to society and the environment before I pass away. I am well aware of my limitations and how frugal our lives are and how insignificant most of the things we do and worry about are. I know how difficult it is to convince others to do anything, how difficult it is to solve problems, how many unintended consequences any act we do have, even if we do it with the goal of improving things.

But I know that I can only be at peace with myself if I do my best to provide value to others, if I work hard to expand my capacities and resources to generate a more positive influence to more organizations and individuals. I know the path is long and difficult, but it is also exciting and meaningful.

I was amazed to know the answer to those questions had, for the majority of the class of roughly 40 students, was to generate some kind of impact with their lives, something very different to what you would hear a few years ago. I remember, because it was not so long ago, that the answer to that question from my students was, for the most part, to make money, travel the world and be happy. Things are changing, culture is changing, and it is doing so in the right direction.

There is so much to do, there are so many problems, we have so many limitations that sometimes it can be overwhelming. But it is also true that we have never been in a better position, with better tools, with a better education, better connectivity and with a better mission for our lives. Together there is nothing we cannot accomplish.

Let us innovate together to make the world a better place. Let us live meaningful lives while enjoying the beautiful parts, learning from the challenging ones, and taking care of ourselves and our loved ones. Let us find ways to generate impact while creating successful prosperous careers. Let us save the world, make money and be happy, thus without any of those three, we will definitely struggle at some point.

All the best to all of you, thank you to IE for all the beautiful experiences you allow me to live, and thanks to all the students for your time and passion. We are unstoppable.

Carlos Sentís Lecture at the Rey Juan Carlos University

"Thank you so much to Universidad Rey Juan Carlos for inviting me to give a lecture in their Week of Innovation to 100 students of Protocol and Event Organization.
It is my biggest ambition every time I share experiences and ideas to provide as much value as possible. I was overwhelmed by the beautiful words of many of them that came to talk with me and tell me that it had been inspiring and useful for them.
I had the chance to share with them our World Impact Alliance initiative, the international communication campaigns and the corporate affairs projects we have been developing for so many years.
Very grateful for the opportunity to meet so many new friends, to know their concerns and try to give them tools and resources to better define their goals and create their own unique path to achieve their unique version of success and happiness.

Special thanks to Palma and Carmen, looking forward to participating in the march event too"

Carlos Sentís speaks at the World Travel and Tourism Council Asia Leaders Forum in Shanghai

"Thank you so much to World Travel and Tourism Council for the invitation to participate in the Asian Leaders Forum in Shanghai. Such an honor to moderate two round tables with admired industry leaders from IHG Hotel Group, IATA, Fosun Group, Tuniu Corporation, Jinjiang Hotel Group, World Travel Tourism Cities Federation, China Chamber of Tourism, Macao Government Tourism Office and Yuexing Group. 

Fascinating conversations about the shift of power between the West to the East, the role of tourism in the economy, innovation and technology, investments, international market development, intercultural relations, biometrics, the future of tourism and the traveller experience, tourism product diversification, the growth of Asian cities, trends, changes, keys, mistakes and successful strategies of some of the most relevant actors in the industry. 

A great honor to meet Jane Sun, CEO of, and her amazing team, as well as old and new friends from Union Pay, China Eastern, China outbound Travel and Tourism Market, Shanghai Media Group, Dacheng Dentons, Catalan Tourism Office, Travelsky, Shanghai Jiatong University, Meliá Hotels, CEIBS and many others. 

Special thanks to Gloria Guevara and Maribel Rodríguez for their remarkable job impulsing the Travel and Tourism industry with their advocacy, research and amazing events like this one and their outstanding annual Global Summit". 

miércoles, 1 de mayo de 2019

Carlos Sentís - Henkuai projects and speaking engagements spring update

What a remarkable couple of months! So many new opportunities and projects, and grateful to so many people for their support and trust.

Net Impact event:
I was very happy to participate in the Corporate Social Responsibility panel alongside the heads of CSR of BBVA, Coca Cola and Telefónica in Madrid. Thanks to the Net Impact team and IE Business School for the opportunity to share our services to optimize social impact to generate a bigger contribution to society while benefiting the company's interests and providing value to all stakeholders. Talking about public - private collaboration, I expressed my firm belief that it is crucial to include society to be a part of the solution, since millions of people want to support SDGs but do not have a clear sense of what they can do, nor they have rewards, recognition or motivation to do so. We also talked about education innovation, about the role of communication and the importance of aligning interests and priorities to be able to move things forward.

FIN Portugal
A few days ago I had the pleasure to participate as speaker in FIN Portugal, an incredible event with relevant companies and institutions from more than 40 countries, organized by the AJEPC - Portugal-China Young Entrepreneurs Association, with the direct support of the President of Portugal. I was honored to share the panel with EDP, PWC and Lusoavia, the World Leading investment aviation platform from the UAE´s General Civil Aviation Authority.
City Sightseeing 20th Anniversary Conference
Last week I had the privilege to participate as keynote speaker in the City Sightseeing 20th Anniversary Conference. City Sightseeing is The world's leading open-top bus brand. The company that operates the tour bus in 100 cities across the world, including New York, Dubai, Paris, Athens, Berlin, Moscow or Toronto to name a few. Thanks to Enrique Ybarra, Founder and CEO, for the opportunity to share with all leadership our recommendations in international communications, influencer marketing and keys to success in the Chinese market.
China Central Television “远方的家” (Homeland Dreamland) Television Show
Two weeks ago was aired the CCTV 4 Show “Homeland Dreamland” where I had the incredible honor to participate as guest. In total 3 episodes of 1 hour talking about my hometown Madrid, Spain and sharing our ideas and personal experience working and living in connection to China. The audience of the show is massive, with more than 40 million viewers. It was a beautiful challenge and I am very happy that so many friends had the chance to watch it.
Chinese top star singer Han Geng photo and video shoot
With more than 53 million followers only on Weibo, Han Geng is one of the most famous singers in China. In a collaboration with Circles of Power magazine, we organized Han Geng´s visit to Madrid for a photo and video session that have already been published and share to millions of fans across China. Celebrities are key to promote brands and destinations, especially in China. Always a pleasure to do projects in collaboration with stars that have such a big influence to develop beautiful promotion actions.
Chinese Top Reality Show “My Dearest Ladies” co production
Shot this april and aired a few days ago, “My dearest Ladies” is a Chinese Reality Show from Hunan TV, the largest entertainment TV channel in China, and broadcasted also in Dragon TV, featuring 8 top Chinese celebrities. With a production team of more than 190 crew members, it has been a great success. Months of work of preparation are all worth it when you see the result. Brought to us by the European Travel Commission and Atlas International, it has been an honor to be a part of the show, with an estimated viewership of 100 million people.
Horasis India Meeting Panel chair
This sunday I will chair a roundtable in the Horasis India Meeting, an event organized by Horasis, a global visions community dedicated to inspiring our future, co-hosted by IE University and the Confederation of Indian Industry (CII), where 300 members of the Horasis Visions Community will gather to jointly inspire India’s future. We will discuss macro trends, relations between India and Europe, innovation, technology, challenges and collaboration opportunities.
CEU University Master in Public Relations and Events organization
Last week I had the chance to teach a class on Public Relations, Social Impact and Entrepreneurship in CEU Business School. I had 5 hours and I figured that the best way to provide value to the students would be to do 1 on 1 coaching sessions with each student after sharing some of our projects and key takeaways. So happy that the feedback was positive and they got a clearer vision of what they want to achieve in life and how to get there. I cannot stress enough the importance of starting from the goals and vision to determine the best strategy, instead of just thinking of the short term next steps that normally take us to lose sight of why are we living and working in the first place. First, goals, then, strategy. Make every step of your career help you get closer to your vision and I guarantee you will achieve greater levels of success with less effort in shorter time and with bigger rewards. Every class is an opportunity to innovate, to create something new, to build new relationships and to discuss what really matters to them. We can give 5 hours or 5 years of theories they are not interested in, or we can talk about their lives and how whatever we know can really help them to be happier, achieve their goals and provide value to society.
Jiangsu tourism influencer campaign
In april we did an influencer campaign for the beautiful province of Jiangsu that was a great success. We collaborated with 3 influencers with more than 10 million combined followers that did 21 posts, generated more than 1.5 million views, 110.000 likes on Instagram, Facebook and Twitter. Working with influencers can generate massive reach and engagement with limited budgets, but it is key to find the right KOLs, find a good creative approach that matches them and create value to the brand or destination, the audience and the KOLs themselves.
Angela Qi in Real Madrid - Evergrande - Manbetx - LaLiga - activations
Very proud to see my wife do such an amazing job presenting events, digital TV Shows, creating content and helping communicate top executives in the soccer industry. Here you can see her with Real Madrid President in a business lunch with Evergrande Group´s President, Mr Xu Jiayin, the richest person in China, held in Madrid the same day of the Champions League final. Also, here you have some screenshots of the show she does for LaLiga and Manbetx, one of its sponsors, and one event organized by Arowana sports with LaLiga Legends a couple of weeks ago. We have great news because the show is going to be renewed and possibly expanded for next season! Will keep you updated